Pricing
Simple math: platform credits plus TV ad spend at a simple CPM.
The platform
Everything you do in Atrium
Pay by the credit
Creative generation, analysis, chat, and reports are all metered in credits. Pay only for what you use.
Your ad spend
Airing your TV ads
With audience layering
Air your ads on premium TV and CTV at a transparent CPM, with audience layering to reach the exact households you want.
Usage covers the platform you run on. CPM covers the TV you air. Most campaigns include both.
Promotional credit lands in your wallet as its own balance and is drawn down before a dollar of your own money. New advertisers can claim their first 1,000 TV ads that way, and every credit you earn later works the same.
CPM with audience layering
Buy premium and streaming TV at a transparent CPM, and pay only for the audience layers you turn on.
Typical CPMs run $18 to $28 depending on inventory and audience layers, and actual delivery varies.
Local broadcast, national cable, and top CTV apps
Reach the exact households in your target
A code on screen viewers can text to act
Follow the household from TV to phone
Transparent CPM. No setup fees. Audience layers priced by what you turn on.
One platform across every screen that sells
Streaming, connected TV, and local broadcast. Atrium routes every dollar to where it converts.
Usage · How it works
Creative, analysis, chat, reports, and automations run on credits, with a monthly limit you set.
Each AI action, like a message, report, or analysis, is about 6 credits, twice the underlying model cost.
Chat prompts and agent responses across every workflow.
API calls and automations running against your stack.
Creative assets and audience list imports.
Exports, statements, and performance snapshots.
Deep-dives across networks, channels, and campaigns.
Surfaced patterns and what's driving performance.
AI moves with estimated lift, ready to apply.
Programmatic rules running against your stack 24/7.
Set a monthly limit, track it live, and change it anytime. Credits reset every billing period, no surprise invoices, no minimums.
Control
No contract, no minimum, no insertion order, and whatever you have not spent stays in your wallet.
Get Known: September TVawareness
Live Sep 9 – Sep 21 Pause: delivery stops and no more budget spends until you go live again $1.0kNew Customers: September TVawareness
Draft Sep 10 – Sep 22 $1.0kDelivery stops at the network the moment you press it. No more budget spends until you go live again, which is the same one click.
Move the budget, add ZIP codes, or swap the spot while the campaign is still running. You never have to take it down to edit it.
No annual commitment and no insertion order to negotiate. Set whatever budget you want, or spend nothing at all this month.
Your wallet is charged for impressions that actually ran, on the campaign that ran them. Whatever you do not spend stays in your wallet.
Questions on pricing?
Open the platform, set your wallet, and control both numbers from the first day.
Case study
By removing the hidden fees of middleman ad networks and cutting out bot fraud, the cost of each qualified customer dropped precipitously. The client got over five times more value out of every media dollar deployed.
Premium and local television, live in minutes, on any budget.