Atrium | Bring Chat to TV

One TV platform across every screen that sells

Streaming, connected TV, and local broadcast. Atrium routes every dollar to where it converts.

The Platform

The Ultimate TV Ad Buying Platform.

Pick the networks, target the homes that matter, make the spot, and watch what your TV ads bring back.

Pick the networks, the households, and the audience, before a dollar moves.

Choosing the TV networks a campaign runs on, with the real inventory available on each

You pick the TV networks.

Search them all, pick the ones you want.

Targeting TV ads by state and ZIP code, down to the household

Target your TV ads.

Down to the household impression level.

8,000 audience segments.

Search them, then buy them.

Targeting

Two Households. Two Different TV Ads.

Atrium picks the ad for each household, so the house next door can see a different offer.

How household targeting works →

A single family home at dusk with the lights on

Household by household

Household A gets the offer. Household B gets the reminder. Same TV break, same spot length, different ad.

A residential street of homes in a suburban neighborhood

Decided at the impression

Every TV impression is priced and chosen on its own, so your creative can change screen to screen. ZIP codes, audiences, and your own customer list narrow it further.

A roofing crew working on a house after storm damage

Precision, at TV scale

The same precision runs across premium networks and all 210 local markets, and real world signals steer it. A hailstorm rolls through, the roofing ad follows it.

Supply

Premium Television, and Every Local Market.

The publishers people actually watch, and local stations in all 210 U.S. markets, down to the ZIP code.

See all TV supply →

Premium supply

The publishers people actually watch.

The biggest names in streaming and premium television, bought as premium, brand-safe inventory.

Local TV

Every local market, down to the zip.

Local broadcast and connected television across ABC, CBS, NBC, and FOX affiliates in all 210 U.S. markets.

Tegna Sinclair Scripps Nexstar

Chat TV

TV That Talks Back.

Put a word on the TV spot, and viewers text it from the couch to start a chat with your brand.

See how Chat TV works →

A Fairhope Insurance television commercial, a smiling couple outside their home — The spot on television

Fairhope Insurance Text Message · 370272

QUOTE

Hi, this is Fairhope Insurance. Happy to help. Home, auto, or both?

both

Great. What is the ZIP code on the property?

36532

Got it. An agent can have a bundled quote to you today. What is the best name for it?

Text Message

The thread on their phone

Case Study

Driving 565% Growth for the Largest Car Key Manufacturer in the U.S.

By removing the hidden fees of middleman ad networks and cutting out bot fraud, the cost of each qualified customer dropped precipitously. The client got over five times more value out of every media dollar deployed.

TV, mobile and online videoReaching car owners by household income

A driver leaning out of a car window, holding up a set of car keys

565.2%Increase in cost per acquisition efficiency

7xBudget scale in twelve months

10,000+Publishers optimized

300xReduction in fraud spend

Bring Chat to TV.