Plan, launch, and optimize your campaign in Claude Plan and launch in Claude Open Platform

The Interactive TV
Ads Platform.

Atrium turns a spot into a conversation. Creative built for every household, a click every viewer can take, and a booked lead you can prove.

Open Platform Book a demo
A happy car buyer leaning out of her new car holding the keys
LOCAL BROADCAST

Drive home something new.

Best pricing of the year for local drivers this month.

Text CAR to 370272
Get your pre-approved offer in one text
A code on the screen that viewers can act on. That is how Atrium brings the click to TV.

One platform across every screen that sells

Streaming, connected TV, and local broadcast. Atrium routes every dollar to where it converts.

Interactive TV

One spot. A different page for every household.

Household signals, what they were streaming, and the time of day decide which creative loads: the images, the colors, the layout, and how many steps we ask for.

Household A

Signals in

home_built1974 adults55-64 streamingnews local_time09:04 devicetablet
A couple in front of their home
Gulf Coast Roofing

Is your roof twenty years or older?

Most roofs on your street went on in the seventies. A free inspection tells you exactly where yours stands, in writing.

  • No obligation, and nothing to sign
  • A written report the same day
  • We deal with the insurer if you need us to
$500 off a full replacement
Book a free inspection
Step 1 of 3

Licensed and insured in Florida · 19 years in Tampa

Page assembled

layoutlong-form imagehomeowner palettecalm blue steps3
Household B

Signals in

home_built2016 adults30-40 streaminglive sports local_time21:12 hail_event6d ago
A roofing crew working under an overcast sky
Gulf Coast Roofing

Hail hit your street six days ago.

We can be on your roof tomorrow.

Free inspection · we handle the claim
Get on tomorrow’s schedule

Most storm inspections booked within 48 hours

Page assembled

layoutsingle-screen imagestorm crew paletteurgent rust steps1

Household level, never personal.

See how Interactive TV works

Three steps to scale

Live in an afternoon.
Optimizing in real time.

01

Connect your leads

Link your call tracking, forms, and CRM so Atrium knows exactly what a real lead looks like.

02

Control your distribution

Optimize creative, placement, and spend across every streaming and broadcast TV impression, in real time.

03

Route your intelligence

Use the best model for every task, every cutting-edge model from OpenAI, Anthropic, Gemini, and Atrium.

Industries we serve

Built for lead generation businesses.

Home Services →

More booked jobs.

Med Spa →

More booked appointments.

Medical →

More new patients.

Senior Care →

More families who choose you.

Legal →

More signed cases.

Financial Services →

More new clients.

Higher Education →

More enrolled students.

Supply

Premium television, and every local market.

Premium supply

The publishers people actually watch.

The biggest names in streaming and premium television, bought as premium, brand-safe inventory.

See premium supply →

Local TV

Every local market, down to the zip.

Local broadcast and connected television across ABC, CBS, NBC, and FOX affiliates in all 210 U.S. markets.

Tegna Sinclair Scripps Nexstar
See local TV →

Unified TV and lead connections

Connect your whole stack.

Drag to explore →
Lo

Television

Local broadcast

Ct

Lead capture

Call tracking

Fm

Lead capture

Web forms

Nf

Streaming

Netflix

D+

Streaming

Disney+ and Hulu

Pk

Streaming

Peacock

Mx

Streaming

Max

TV

Connected TV

Roku and CTV

Cr

Systems

CRM and pipeline

The Engine · Every layer

Everything the Engine runs.

Overview →

At-a-glance performance, top and underperforming channels and campaigns.

Offers →

Offer-level optimization against 30+ TV and streaming metrics.

Audiences →

Grouped by geography, household, and intent, optimized together.

Intelligence →

Cross-customer benchmarks and AI moves, per channel, with estimated lift.

Supply →

Direct supply paths to premium inventory. Win rates, fraud filtering, budget shifts.

Planning →

Plan product changes, supply path, and monthly budget allocations.

Campaigns →

Every campaign, past and present, across every screen, with controls.

Path →

Trace where spend goes and where revenue comes from, screen to sale.

Competitors →

Competitor placements (ACR for TV), share of voice, price and creative moves.

Signals →

Social + external signals: sentiment, weather, economic, search demand.

Creative →

Which creative attributes drive sales: color, format, daypart, mood, load speed.

Autopilot →

Connect your offer, ads auto-created, placed, and optimized. The roadmap.

Agent plugin

Buy television from your terminal.

  • Read your campaigns, your products, and the leads your spots actually produced, without leaving your editor.
  • Ask what to run next and get an answer built on Atrium’s real supply, not a general guess about television.
  • Works in Claude Code, Codex, and Cursor. Two commands to install.
  • Nothing launches and no money moves from the terminal. You approve every campaign in Atrium, looking at the price.
Get an API key Read the docs
$ claude
/plugin marketplace add atrium-inc/agent-plugin
/plugin install atrium@atrium
 
› Which of my campaigns is actually producing calls?

Model aggregation

Use the best model for every task.

Choose between every cutting-edge model from OpenAI, Anthropic, Gemini, and Atrium.

One interface, one shared state

Your whole lead engine in one view.

Instantly audit your entire media footprint. See overall performance, the channels and campaigns generating leads, and the exact areas that need attention, all compiled onto a single canvas.

The Atrium platform: plan, launch, and manage premium TV and streaming campaigns in one conversation

Get on television
and start the conversation.

The Interactive TV Ads Platform is ready when you are.

Open Platform Book a demo