Atrium (atrium.run) is a TV ad buying platform for streaming, connected TV, and local broadcast: buy premium and local TV ads in a few minutes.
Atrium makes a TV commercial from a description: you describe the spot, and Atrium Creative Studio builds it shot by shot and renders it at 15 or 30 seconds, finished for broadcast. The platform is paid by the credit ($20 buys 2,000 credits a month) and the TV you air is paid by CPM, typically $18 to $28.
That is the short version. The rest of this post explains how the spot gets made, what you need to bring, and where the money goes.
How does Atrium make a TV commercial with AI?
You make the spot where you buy the air time. Creative Studio works in three stages: Describe, Generate, Render.
- Describe. You write what the commercial should say and show, in plain language.
- Generate. Studio builds the commercial shot by shot, grounded in your brand, with a reference still that keeps your product consistent from shot to shot.
- Render. Atrium cuts the spot to 15 or 30 seconds, adds your end card and offer, and delivers each network the format it demands.
Because the creative tool sits inside the same platform where you pick the networks and the households, there is no handoff between a production house and a media buyer. You can see more on the Creative Studio page.
Which AI video models does Atrium use?
Studio uses the best video model for each shot. You can choose Google Veo 3.1, ByteDance Seedance, or Kuaishou Kling, or let Atrium auto-route, where every shot goes to the model that renders it best.
Most people start with auto-route. If you have a favorite model for a particular look, you can pick it yourself.
What do you give Atrium?
Very little to start. Your brand is pulled in from your own site: logo, colors and fonts. After that, the main input is your description of the commercial.
| You bring | Atrium does |
|---|---|
| A description of the commercial | Builds it shot by shot |
| Your website | Pulls in your logo, colors and fonts |
| Your offer | Adds your end card and offer |
| A choice of 15 or 30 seconds | Renders the spot finished for broadcast |
| Optionally, a model preference | Routes each shot to the model that renders it best |
An illustration of a brief
This is an example of the kind of description you might write, not a customer result.
A landscaping company with a family-owned story and a free estimate offer. Open on a wide shot of a finished backyard in late afternoon light. Cut to a crew planting along a fence line. End on the company name, the offer, and how to reach the company.
Studio takes a description like that and builds it into shots. If a shot is not right, you change the description and generate again.
What does it cost to make and air a TV commercial on Atrium?
Cost on Atrium comes in two parts. Usage covers the platform you run on. CPM covers the TV you air. Most campaigns include both.
| Cost | How it works |
|---|---|
| Platform | Paid by the credit: $20 buys 2,000 credits a month. Each AI action, like a message, report, or analysis, is about 6 credits. Set a monthly limit; no minimums. |
| Air time | A transparent CPM. Typical CPMs run $18 to $28 depending on inventory and audience layers, and actual delivery varies. |
| Audience layers | Priced by what you turn on. |
| Setup | No setup fees. |
| Cash back | 8% cash back on every ad dollar, earned on delivered TV ads and paid monthly once it reaches $25. |
The catch is that there is no catch. No contract, no minimum, no insertion order, and whatever you have not spent stays in your wallet.
A worked example with the average CPM
This is an illustration using the calculator's $22 average CPM. CPM is the cost per thousand impressions, so $1,000 of air time at $22 buys about 45,000 impressions. Your real CPM depends on the inventory and audience layers you pick.
You pay for what delivers: your wallet is charged for impressions that actually ran. Spend $10,000 on TV and you get $800 back.
See the full breakdown on the pricing page.
What happens after the spot is made?
The spot is only the first step. The same platform takes you through the rest:
- Pick the networks. Premium, local, or both. Premium is national cable and broadcast, and local is broadcast stations and their news apps, market by market. Browse the options on the supply page.
- Target the household. Narrow by ZIP code, upload your own customer list, or draw the service area on the map. Browse 7,897 audience segments in 31 categories on the audience page.
- Run and report. Watch impressions, spend, and eCPM (effective cost per thousand) as the campaign runs.
You can pause a campaign and delivery stops at the network the moment you press it. You can also move the budget, add ZIP codes, or swap the spot while the campaign is still running.
How do you know the commercial worked?
Atrium Intelligence tracks every lead and sale to its source, across TV, search, social, and email. Leads, calls, and form fills are counted, not modeled. Every booking, sale and lead is tied to the campaign that earned it.
You can also hold households back so you can prove the ads worked. Learn more on the Atrium Intelligence page.
The goal you set at the start decides how your TV ads are bought and how they are measured. Reach is counted on TV ads aired and unique households, not clicks, because that is the honest number when nobody is searching for you yet. For a full walkthrough of the five steps, see the platform page.
How do you get a better result from an AI-made spot?
A few habits help, whichever model builds the shots:
- Describe one offer. A single clear offer is easier to build into a 15 or 30 second spot than several.
- Say how people should reach you. The end card carries your offer, so know what you want it to say.
- Make two spots. Two households can see two different TV ads, so you can compare which one brings back more.
- Read the report. Check which creative produced the leads, then change the spot while the campaign is still running.
FAQ
Can AI make a TV commercial?
Yes. In Atrium, you describe the commercial and Creative Studio builds it shot by shot on the best video model for each shot, then renders it at 15 or 30 seconds, finished for broadcast.
What does it cost to make and run a TV ad on Atrium?
The platform is paid by the credit, and $20 buys 2,000 credits a month. Air time is a transparent CPM, typically $18 to $28, with no setup fees, no contract, and no minimum.
Do I need a production crew or a video editor?
No. Studio builds the shots, adds your end card and offer, and delivers each network the format it demands.
Can I change the spot after the campaign starts?
Yes. You can swap the spot while the campaign is still running, along with the budget and ZIP codes, or pause it and delivery stops at the network.