Screens
Which Screen It Lands On.
Share of impressions by screen and format. Never a network, never an app: the shape of the buy, not the name of the seller.
Atrium Economic Index
Every impression Atrium delivers, pooled across all advertisers and published as one index.
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Geography
Share of delivered impressions by state, from the ZIP code each one was served into. Hover a state for its share.
Screens
Share of impressions by screen and format. Never a network, never an app: the shape of the buy, not the name of the seller.
Format
How the delivered impressions split across the three kinds of inventory a campaign can run on.
Method
Every advertiser running on Atrium is added into a single total. No figure is published per advertiser, per campaign, or per network, and there is no ranking of anybody against anybody.
The index counts impressions that actually aired, taken from the same delivery records the platform bills against. It is not a forecast and it is not a survey.
What is published is the kind of screen an impression ran on and the state it was served into. No publisher, app or network appears in the source data, so none can appear here.
The reading updates through the day as delivery is reported. The stamp at the top of the page is the moment the figures were last recomputed.
Premium and local television, live in minutes, on any budget.