Atrium | Chat TV

A Fairhope Insurance television commercial, a smiling couple outside their home — The spot on television

Fairhope Insurance Text Message · 370272

QUOTE

Hi, this is Fairhope Insurance. Happy to help. Home, auto, or both?

both

Great. What is the ZIP code on the property?

36532

Got it. An agent can have a bundled quote to you today. What is the best name for it?

Text Message

The thread on their phone

No landing page. No app to download. The conversation lives in their messages, under your name, next to their family and their friends.

Examples

One Thread, Every Kind of Ask.

Pick a brand and read the whole exchange, from the keyword on the TV ad to the answer under that brand's name.

Gulf Coast Air Text Message · 370272

Can you find me a flight that leaves October 20th to Miami?

Happy to. Nonstop, October 20. Here are three.

7:15aATL → MIA

Nonstop, 1h 43m

$148 Main Cabin

Select

12:40pATL → MIA

Nonstop, 1h 45m

$132 Main Cabin

Select

6:05pATL → MIA

Nonstop, 1h 43m

$119 Main Cabin

Select

Swipe for more fares →

12:40p

Held for twenty minutes. Want a bag added?

Text Message

Airline

Three fares, in the thread.

The viewer asks in plain language and gets real options back, each one tappable. Nobody opens a booking site and nobody starts over.

A carousel of fares, not a wall of text.
Tap a card and the seat is held.
The whole booking stays in their messages.

Held a seat in four messages

What Chat TV Includes

Your Name at the Top of the Thread.

Your verified sender

Your name, logo and check mark at the top of every thread. Registered to you alone, and shared with nobody.

Your keyword and offer code

One word on screen. One code per household, so every order traces back to the spot that earned it.

The conversation, tuned as it runs

Atrium writes it with you, then adjusts the questions and the offer as real viewers reply.

Trained on your data alone

Answers come from your own facts. It will not invent a price, a policy or a promise you never made.

Every turn is reported

A thread reads as a funnel like every other unit, so you see where viewers arrive, continue and finish.

Set up by Atrium

Atrium registers the sender, builds the flow, and writes the conversation with you. There is nothing for you to run.

How It Gets Built

Compliant Infrastructure in One Place.

Four steps to a live thread, and Atrium carries the three that take time.

Step 01

The brand kit

Logo, legal entity, and the policy links a carrier asks for. One pass, and you do not have to chase any of it again.

Atrium does this.

RCS and the Carrier Layer

Your Brand in the Thread, Not an Unknown Number.

No building, no buying, no carrier negotiations: Atrium registers it, runs it, and puts your brand on it.

Fairhope Insurance Text Message · 370272

Your name, your logo and the check mark, right here at the top.

Not a gray thread from a number nobody recognizes.

that is really you?

Verified by the carriers, and registered to Fairhope alone.

Text Message

What RCS puts at the top of the thread

RCS registration, in your name

So the viewer sees your name, your logo and a verified check at the top of the thread, with rich bubbles and images instead of gray text from an unknown number.

Filed properly, in your name

The registration goes through the correct channels and is reviewed by the carriers. The sender belongs to your brand alone and is shared with nobody.

Texting carries it day one

Carrier review takes weeks, so the thread runs on standard texting from the day it is built. Nothing is rebuilt when the branding lands. It upgrades in place.

Nothing for you to stand up

The short code, the number, the routing, the opt-out handling and the reporting all already exist. Your team never touches a carrier portal.

Optimization

Optimized for the Conversion, Not Just the TV Ad.

Most TV ends at the impression, but Chat TV keeps tuning the questions, the offer, and the next step on real replies, week after week.

The conversation

Atrium watches where viewers stall and rewrites that turn. Fewer questions before the offer, clearer wording, better first reply.

The offer

Codes, discounts and incentives are swapped and tested inside the thread, so the one that actually converts is the one running.

The conversion page

When the thread hands off to a booking, a quote or a checkout, that page is ours to optimize too, built for the household that asked for it.

Back to the TV buy

What converts in the thread feeds the media. Spots and markets that start better conversations get more of the budget.

It is a loop, not a launch. Every week the thread gets better, and the TV buy behind it follows.

Carrier and Compliance

Activated, Compliant, and Measured.

In text messaging a mistake can cost you the number and the brand, so Atrium runs the carrier side for you.

Carrier activation

Atrium registers your brand and your campaign with every carrier, provisions the number, and keeps it in good standing. If a carrier asks a question, it comes to Atrium.

Consent, properly

The viewer starts it by texting your keyword, which is the opt-in. STOP and HELP are honored on every number, and opt-outs are suppressed for good.

Inside the guidelines

Built to the carrier and industry rules that govern text messaging, so the thread that carries your name cannot put the brand at risk.

Every number, measured

Texts in, replies, opt-outs and conversions, reported per number and per keyword, so you can see which TV spot earned the conversation.

Case Study

Driving 565% Growth for the Largest Car Key Manufacturer in the U.S.

By removing the hidden fees of middleman ad networks and cutting out bot fraud, the cost of each qualified customer dropped precipitously. The client got over five times more value out of every media dollar deployed.

TV, mobile and online videoReaching car owners by household income

A driver leaning out of a car window, holding up a set of car keys

565.2%Increase in cost per acquisition efficiency

7xBudget scale in twelve months

10,000+Publishers optimized

300xReduction in fraud spend

Make the Ad the Conversation.

Twenty years on this coast.