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Chat TV

Make the Ad the Conversation.

From the couch, capture viewers with direct engagement through chat. Trained on your brand, optimized for outcomes, and carried on compliant infrastructure in one place.

Book a time with us See how it works
A Fairhope Insurance television commercial, a smiling couple outside their home LOCAL BROADCAST

Twenty years on this coast.

Home and auto, quoted in one text.

Chat with Fairhope Insurance Text QUOTE to 370272
The spot on television
Fairhope Insurance Text Message · 370272
QUOTE
Hi, this is Fairhope Insurance. Happy to help. Home, auto, or both?
both
Great. What is the ZIP code on the property?
36532
Got it. An agent can have a bundled quote to you today. What is the best name for it?
Text Message
The thread on their phone

No landing page. No app to download. The conversation lives in their messages, under your name, next to their family and their friends.

What Chat TV Includes

Your Name at the Top of the Thread.

Your verified sender

Your name, logo and check mark at the top of every thread. Registered to you alone, and shared with nobody.

Your keyword and offer code

One word on screen. One code per household, so every order traces back to the spot that earned it.

The conversation, tuned as it runs

Atrium writes it with you, then adjusts the questions and the offer as real viewers reply.

Trained on your data alone

Answers come from your own facts. It will not invent a price, a policy or a promise you never made.

Every turn is reported

A thread reads as a funnel like every other unit, so you see where viewers arrive, continue and finish.

Set up by Atrium

Atrium registers the sender, builds the flow, and writes the conversation with you. There is nothing for you to run.

How It Gets Built

Compliant Infrastructure in One Place.

Four steps to a live thread, and Atrium carries the three that take time. Click through them.

Step 01

The brand kit

Logo, legal entity, and the policy links a carrier asks for. One pass, and you do not have to chase any of it again.

Atrium does this.
The Atrium brand kit, pulling a logo, colors and fonts from the advertiser's own site

RCS and the Carrier Layer

Your Brand in the Thread, Not an Unknown Number.

All of this is ours, off the shelf. You do not build anything, buy anything, or negotiate with a carrier. Atrium registers it, Atrium runs it, and it carries your brand.

Fairhope Insurance Text Message · 370272
Your name, your logo and the check mark, right here at the top.
Not a grey thread from a number nobody recognizes.
that is really you?
Verified by the carriers, and registered to Fairhope alone.
Text Message
What RCS puts at the top of the thread

RCS registration, in your name

So the viewer sees your name, your logo and a verified check at the top of the thread, with rich bubbles and images instead of grey text from an unknown number.

Filed properly, in your name

The registration goes through the correct channels and is reviewed by the carriers. The sender belongs to your brand alone and is shared with nobody.

Texting carries it day one

Carrier review takes weeks, so the thread runs on standard texting from the day it is built. Nothing is rebuilt when the branding lands. It upgrades in place.

Nothing for you to stand up

The short code, the number, the routing, the opt-out handling and the reporting all already exist. Your team never touches a carrier portal.

Optimization

Optimized for the Conversion, Not Just the TV Ad.

Most TV ends at the impression. Chat TV keeps going: the questions, the order they are asked in, the offer, and the page the viewer lands on when they are ready to buy are all tuned on real replies, week after week.

01

The conversation

Atrium watches where viewers stall and rewrites that turn. Fewer questions before the offer, clearer wording, better first reply.

02

The offer

Codes, discounts and incentives are swapped and tested inside the thread, so the one that actually converts is the one running.

03

The conversion page

When the thread hands off to a booking, a quote or a checkout, that page is ours to optimize too, built for the household that asked for it.

04

Back to the TV buy

What converts in the thread feeds the media. Spots and markets that start better conversations get more of the budget.

It is a loop, not a launch. Every week the thread gets better, and the TV buy behind it follows.

Carrier and Compliance

Activated, Compliant, and Measured.

Text messaging is the one channel where getting it wrong costs you the number and the brand. Atrium runs the carrier side so you never have to think about it.

Carrier activation

Atrium registers your brand and your campaign with every carrier, provisions the number, and keeps it in good standing. If a carrier asks a question, it comes to Atrium.

Consent, properly

The viewer starts it by texting your keyword, which is the opt-in. STOP and HELP are honored on every number, and opt-outs are suppressed for good.

Inside the guidelines

Built to the carrier and industry rules that govern text messaging, so the thread that carries your name cannot put the brand at risk.

Every number, measured

Texts in, replies, opt-outs and conversions, reported per number and per keyword, so you can see which TV spot earned the conversation.

Get on Television
This Afternoon.

Built, registered and tuned for you. You just show up on screen.

Open Platform