Plan, launch, and optimize your campaign in Claude Plan and launch in Claude Open Platform

Creative Studio

Every video model.
One creative studio.

Generate and edit every TV and video ad with the world's best models, grounded in your real brand, then make each one an Interactive TV ad viewers can act on.

Interactive TV

Creative that closes the loop.

Every ad you make can carry a code on screen. A viewer texts in, Atrium builds the landing page for their household, and the spot becomes a booked lead.

See how Interactive TV works

Every model, in your hands

The best video models, aggregated.

Atrium gives you the top AI video models directly, and routes every shot to the one that renders it best.

Google

Veo 3.1

Cinematic motion, sound, and camera moves.

ByteDance

Seedance

Fast, stylized shots at scale.

Kuaishou

Kling

Lifelike people and real world physics.

Atrium

Auto-route

Every shot goes to the model that renders it best.

More models added as they ship. You always get the newest, without switching tools.

The Studio

Describe the spot. Watch it build.

Generations Cuts
Reference still from the spot being generated Reference still · subject lock
EVERY MODEL

atrium (powered by Claude)Shot 2 of 3. Here is a draft. Edit it or improve with AI, then render when it looks right.

Shot 1 · establishing shot
Ready
Shot 2 · the detail
Rendering on Veo 3.1
Technician reads the gauges at the outdoor unit, warm late-day light across the yard.
Improve with AI Render this shot
Auto ▾ Send a message…
01

Describe

Tell Atrium the commercial you want. It writes the shot list and picks the model for each shot.

02

Generate

Shots render one by one. Improve any of them with AI, or lock a reference still so your subject stays consistent.

03

Render

Cut it to a 15 or 30 second spot, spec-perfect for every screen, ready to air.

Get on television
and begin the magic.

The Interactive TV Ads Platform is ready when you are.