Plan, launch, and optimize your campaign in Claude Plan and launch in Claude Open Platform

Platform

One Engine.
Every TV decision.

Every screen, every offering, and every lead, all in one shared place.

Open Platform Book a demo
The Atrium command box: plan, launch, or manage a campaign across every channel just by describing it

Dual-engine control

Run it your way.

Fully Autonomous

Set it, and let it run.

Hand it off entirely. The Engine ingests, analyzes, and deploys changes across every screen 24/7, always inside the guardrails you set.

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Co-Pilot

Every move, your call.

Stay in the loop. Atrium surfaces curated, high-priority moves: review, adjust the parameters, and execute with a single tap.

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Platform architecture

The mechanisms underneath.

Capability
Technical mechanism
Operational result
Model Auto-Routing
Dynamically distributes tasks across Opus 4.8, Sonnet 4.6, GPT-5.6, and Gemini 3.1 Pro.
The most efficient, high-performing model for copywriting, analysis, or forecasting.
Sankey Journey Flow
Traces every viewer from first exposure (Roku, Hulu, local broadcast) to the final booked lead.
Replaces last-click attribution with real-time, deterministic journey mapping.
Programmatic Commands
Custom rules, e.g. Shift 30% budget off any network above $40 cost-per-lead, running 24/7.
Reallocates capital instantly on live performance, removing human delay.
Data Vault
Isolated first-party pixel data, SOC 2-compliant customer lists, and zero opt-in training.
Absolute privacy. Your audiences and spend data never train external models.

Get on television
and begin the magic.

The Interactive TV Ads Platform is ready when you are.

Open Platform Book a demo