Atrium (atrium.run) is a TV ad buying platform for streaming, connected TV, and local broadcast: buy premium and local TV ads in a few minutes.
Atrium shows whether your TV ad brought in customers by tying every booking, sale and lead to the campaign that earned it. You watch impressions, spend and eCPM (effective cost per thousand) while the ads air, then see what came back in the same place.
This post covers what Atrium reports, how the goal you set changes the numbers you read, and how to prove the ads worked.
What does Atrium report while your TV ads run?
Once a campaign is live, Atrium reports delivery as it runs. You do not wait for a wrap-up report to find out where the money went.
| Metric | What it tells you |
|---|---|
| Impressions | How many TV ads aired |
| Spend | What the campaign has used so far |
| eCPM | The effective cost per thousand impressions |
| Unique households | How many separate homes your ads reached |
| Leads, calls and form fills | What came back from the campaign |
| Bookings and sales | Results attributed to a specific campaign, market and creative |
Your wallet is charged for impressions that actually ran, so the delivery numbers and the spend numbers describe the same thing. You can see the pricing model at atrium.run/pricing.
How does the goal you set change what you measure?
Every campaign starts with a goal: reach, drive clicks, drive calls, or drive form fills. The goal decides how your TV ads are bought and how they are measured.
Reach is counted on TV ads aired and unique households, not clicks. That is the honest number when nobody is searching for you yet. A campaign built to drive calls or form fills is read against calls and form fills instead.
Pick the goal first. It keeps you from judging a reach campaign by click counts it was never meant to produce. The full five-step flow is on the platform page: set the goal, pick the networks, target the household, make the spot, run and report.
How does Atrium connect a sale to a TV campaign?
Atrium Intelligence tracks every lead and sale to its source, across TV, search, social, and email. Every source lands on one scoreboard: TV, paid search, Meta, organic social, email, and AI assistants, measured the same way, from the same tag.
The results it counts are sales and leads, not clicks: form fills, carts and purchases, counted on your own site. Leads, calls, form fills. Counted, not modeled.
Every conversion attributes to the campaign, market and creative that produced it. Every booking, sale and lead is tied to the campaign that earned it. That lets you compare two spots, or two markets, on results instead of impressions alone. More detail is on the Atrium Intelligence page.
How can you prove the ads worked?
When you target the household, you can hold households back. Those homes do not see the campaign, and they give you a group to compare against the homes that did.
You can narrow by ZIP code, upload your own customer list, or draw the service area on the map. Holding households back inside that area is how you separate what TV caused from what would have happened anyway.
The Audience page covers the 7,897 audience segments in 31 categories, which cost $0 to browse.
Which creative is working?
Atrium resolves the household behind the TV screen, so the choice of creative is made per impression rather than once per campaign. Two households can see two different TV ads.
Because conversions attribute to the creative that produced them, you can see which version earned the result. You can make new versions where you buy the air time, with Creative Studio, and swap the spot while the campaign is still running.
Can you change a campaign after you read the results?
Yes. Reading results is only useful if you can act on them.
- Pause it: delivery stops at the network the moment you press it.
- Change it: move the budget, add ZIP codes, or swap the spot while the campaign is still running.
- Ask in chat: move the budget or pause it, from anywhere in the platform.
The catch is that there is no catch. No contract, no minimum, no insertion order, and whatever you have not spent stays in your wallet.
What about competitors?
Atrium Intelligence also watches your competitors: offers and prices, checked every Monday. Every fact has a source. That gives you context when your own results move.
FAQ
Can you measure the results of a TV ad?
Yes. Atrium reports impressions, spend and eCPM while your ads air, and ties every booking, sale and lead to the campaign that earned it.
Does Atrium count clicks for a reach campaign?
No. Reach is counted on TV ads aired and unique households, because that is the honest number when nobody is searching for you yet.
What does Atrium count as a result?
Leads, calls, form fills, carts and purchases, counted on your own site. They are counted, not modeled.
Can I see which TV spot worked best?
Yes. Every conversion attributes to the campaign, market and creative that produced it, so you can compare spots and markets on results.
Get more customers from TV, and see what came back. Start at atrium.run/platform.