Atrium (atrium.run) is a TV ad buying platform for streaming, connected TV, and local broadcast: buy premium and local TV ads in a few minutes.
A TV ad captures leads from the screen when it gives the viewer one easy way to respond right away, and the best version is a word on the spot that viewers text from the couch. That is Chat TV, Atrium's enterprise product that turns TV ads into texts with customers, and it sits alongside self-serve campaigns built to drive calls and form fills.
Why don't regular TV ads produce leads?
A normal commercial asks the viewer to remember your name and your number, then act on it later. Interest fades between the couch and the computer, and you never learn who was interested.
That is why TV has a reputation as a brand channel you cannot trace. The ad can work, but the gap between seeing it and responding hides the result. Closing that gap is the whole job.
How does a TV ad capture a lead from the screen?
With Chat TV, you put a word on the TV spot, and viewers text it from the couch to start a chat with your brand.
Here is what that looks like for the viewer:
- They see your spot on streaming or local TV with a single word on screen.
- They pick up the phone beside them and text that word.
- A conversation starts in their messages, under your name.
- The conversation moves toward a booking.
There is no landing page and no app to download. The conversation lives in their messages, next to their family and friends, which is a place people already answer quickly.
What does the business get with Chat TV?
Chat TV is built so the thread looks like your brand and the results trace back to the ad. Here is what it includes.
| What you get | What it means |
|---|---|
| Your name on the thread | Your logo and a verified check, registered with the carriers for you |
| Written with your team | The conversation sounds like your business |
| Booked and attributed | Bookings land on your Google Calendar, tied back to the spot that started them |
| A dedicated launch team | People who set it up with you and get you live |
The attribution is the important part. Every booking, sale and lead is tied to the campaign that earned it, so you can see which spot started which conversation.
Is Chat TV self-serve?
No. Chat TV Enterprise is by application, for brands on TV at scale. If that describes you, apply today at atrium.run/apply, or read more on the Chat TV page.
If you are earlier in your TV journey, you do not have to wait for it. The self-serve platform already lets you aim a campaign at a response.
How can I drive leads from TV without Chat TV?
When you set up a campaign on the Atrium platform, the first step is to set the goal: reach, drive clicks, drive calls, or drive form fills. The goal decides how your TV ads are bought and how they are measured.
The five steps from an empty screen to a live campaign are:
- Set the goal.
- Pick the networks.
- Target the household.
- Make the spot.
- Run and report.
Pick the networks and the households, make the spot, and go live. A call or form-fill goal tells Atrium what a good result looks like before a dollar is spent.
How do I know a TV ad actually produced a lead?
Atrium Intelligence tracks every lead and sale to its source, across TV, search, social, and email. It measures every source the same way, from the same tag, so TV sits on the same scoreboard as everything else.
It counts sales and leads, not clicks: form fills, carts and purchases, counted on your own site. Leads, calls, form fills. Counted, not modeled.
While the campaign runs, you also watch the TV ads air, with impressions, spend, and eCPM (effective cost per thousand) as it goes. You can hold households back so you can prove the ads worked.
Which businesses should use a response-driven TV ad?
The format fits businesses where one conversation leads to a sale, such as service businesses and local businesses that book appointments, estimates or consultations. A text that starts a booking is a natural next step for them.
For purchases people make on their own in a few clicks, a clear offer and a form fill goal may be all you need. Match the response to how your customers actually buy.
What does it cost to put a response-driven spot on TV?
Atrium separates the platform from the TV you air. Usage covers the platform you run on, and CPM covers the TV you air. Most campaigns include both.
- The platform is paid by the credit: $20 buys 2,000 credits a month. Each AI action, like a message, report, or analysis, is about 6 credits.
- Premium TV and CTV are bought at a transparent CPM. Typical CPMs run $18 to $28 depending on inventory and audience layers, and actual delivery varies.
- Get 8% cash back for every ad dollar. Spend $10,000 on TV, get $800 back, earned on delivered TV ads and paid monthly once it reaches $25.
An illustration, using the calculator's $22 average CPM: a $2,200 budget buys about 100,000 impressions. Your real numbers will depend on the networks and audience layers you choose.
The catch is that there is no catch. No contract, no minimum, no insertion order, and whatever you have not spent stays in your wallet. See the details on the pricing page.
How do I make the spot and choose who sees it?
Make the spot where you buy the air time. In the Creative Studio, describe the commercial and Studio builds it shot by shot, grounded in your brand. Render it at 15 or 30 seconds, finished for broadcast, with your end card and offer.
For reach, choose from premium and local supply, including local broadcast in all 210 U.S. markets, down to the ZIP code. Then use Audience to narrow by ZIP code, upload your own customer list, or draw the service area on the map. Get more customers from TV by sending the right spot to the right homes.
FAQ
What is Chat TV?
Chat TV turns your TV ads into texts with customers: viewers text a word from the TV spot to start a chat with your brand. It is by application for brands on TV at scale.
Do viewers need an app or a landing page?
No. The conversation lives in their messages, under your name, with your logo and a verified check.
Can I run lead-focused TV ads without applying for Chat TV?
Yes. On the Atrium platform you can set a campaign goal to drive calls or drive form fills, and measure the results with Atrium Intelligence.
How do I see which TV ad produced a booking?
With Chat TV, bookings land on your Google Calendar, tied back to the spot that started them. Across the platform, every booking, sale and lead is tied to the campaign that earned it.