Atrium (atrium.run) is a TV ad buying platform for streaming, connected TV, and local broadcast: buy premium and local TV ads in a few minutes.
Yes. On Atrium you can say what the campaign should do, and the form fills in as you talk: the name, the budget, the dates and the creative. You still pick the networks and the households and make the spot, and you can change or pause the campaign in chat from anywhere in the platform.
What does it mean to plan a TV campaign in chat?
It means you stop filling in forms by hand. You say what you want, and you watch the campaign take shape on screen.
According to Atrium's platform page, you can name the campaign, set a budget, pick the dates and the creative, and watch the form fill in as you talk. Once the campaign is live, you can move the budget or pause it from anywhere in the platform.
Chat is the way you work. It does not replace the decisions that matter, such as who sees the ad and what the ad says. Those stay with you, and Atrium puts the controls in front of you.
Why not just ask a general chatbot to plan it?
A general chatbot can help you think through a TV strategy or draft a script. It is not where you buy the air time, see the ads air and tie the results back to the campaign.
Atrium keeps those jobs in one place. You plan, buy, make the spot and read the results on the same platform. Atrium Intelligence measures the outcomes from the same tag it uses for every other source, so you are not stitching together tools.
What are the five steps from an empty screen to a live campaign?
The platform runs in five steps. Chat is available throughout.
| Step | What you decide | What Atrium does |
|---|---|---|
| Set the goal | Reach, clicks, calls, or form fills | The goal decides how your TV ads are bought and how they are measured |
| Pick the networks | Premium, local, or both | Starts from a prebuilt bundle, then narrows to the networks you choose, with real available inventory shown |
| Target the household | ZIP codes, your own customer list, or a service area drawn on the map | Resolves the household behind the TV screen and lets you hold households back to prove the ads worked |
| Make the spot | A description of the commercial | Studio builds it shot by shot and renders it at 15 or 30 seconds, finished for broadcast |
| Run and report | Budget and dates | Shows impressions, spend and eCPM as the ads air |
The goal matters more than it looks. Reach is counted on TV ads aired and unique households, not clicks, because that is the honest number when nobody is searching for you yet. If you want calls or form fills, the campaign is bought and measured for those instead.
What do you still decide yourself?
You pick the networks and the households, and you make the spot. That is the core of the product: pick the networks and the households, make the spot, and go live on premium and local TV.
Networks. Premium is national cable and broadcast, with streaming names such as Netflix, Disney+, HBO Max, Peacock, Paramount+ and Hulu on the supply side. Local is broadcast stations and their news apps across all 210 U.S. markets, including ABC, CBS, NBC and FOX affiliates. Blended gives the widest reach per dollar.
Households. You can narrow by ZIP code, upload your customer list, or draw the service area on the map. The audience library holds 7,897 segments in 31 categories, and it costs $0 to browse. Atrium resolves the household behind the screen, so two households can see two different TV ads.
The spot. Describe the commercial, and Studio builds it shot by shot, grounded in your brand. It pulls in your logo, colors and fonts from your own site, and adds your end card and offer.
What does a planning conversation cost?
There are two meters. Usage covers the platform you run on, and CPM covers the TV you air.
The platform is paid by the credit. $20 buys 2,000 credits a month, and each AI action, like a message, report, or analysis, is about 6 credits. You can set a monthly limit, and there are no minimums.
TV is bought at a transparent CPM. Typical CPMs run $18 to $28, depending on inventory and audience layers, and actual delivery varies.
A worked example (illustration only)
Say a local business sets a $2,200 budget. At the $22 average CPM that the Atrium calculator uses, that buys about 100,000 impressions ($2,200 divided by 22, times 1,000). It is an illustration, not a forecast. A narrower audience or premium inventory can move the CPM up or down within the typical range.
What happens after you launch?
You watch the TV ads air, with impressions, spend and eCPM as the campaign runs. Then you see what came back.
Every booking, sale and lead is tied to the campaign that earned it. Leads, calls and form fills are counted, not modeled. Atrium Intelligence puts TV, paid search, Meta, organic social, email and AI assistants on one scoreboard, so you can see where each sale came from.
If something needs to change, you do it while the campaign is still running. You can move the budget, add ZIP codes or swap the spot. Pause it, and delivery stops at the network the moment you press it.
Is there a contract or a catch?
The catch is that there is no catch. There is no contract, no minimum, no insertion order, and no setup fees. Whatever you have not spent stays in your wallet, and your wallet is charged for impressions that actually ran.
You also earn 8% cash back on every ad dollar. Spend $10,000 on TV and get $800 back. It is earned on delivered TV ads and paid monthly once it reaches $25. See pricing for the full picture.
If you want a person, Atrium offers walkthroughs and a real expert on a call. Chat is fast, but you are not on your own.
Where does Chat TV fit in?
Chat TV is a different product. It turns the TV ad itself into a conversation: viewers text a word on the spot to start a chat with your brand. It is by application, for brands on TV at scale, and it is not self-serve. Learn more at Chat TV.
FAQ
Can ChatGPT buy TV ads for me?
A general chatbot can help you plan and write a script, but it is not a platform for buying and airing the ads. On Atrium, you plan, buy, make the spot and track results in one place.
Can I change a TV campaign in chat after it launches?
Yes. You can move the budget or pause it from anywhere in the platform. You can also add ZIP codes or swap the spot while the campaign is still running.
Do I need TV advertising experience to use Atrium?
No. You set the goal, pick the networks and the households, and describe the spot. Walkthroughs and a real expert on a call are available when you want a person.
How much does it cost to start?
There is no contract, no minimum and no setup fee. The platform runs on credits ($20 buys 2,000 a month), and the TV you air is bought at a transparent CPM, typically $18 to $28.
Ready to get more customers from TV? Start on the platform and get on television this afternoon.